Our mission is “Elevating people, community, and planet for a good today and better tomorrow.”

Our mission reminds us of how our own people are connected not just within our communities, but in the work we do and the impact we are able to make across the region.

Our unique social enterprise is comprised of over 750 individuals who use their passion and expertise to find innovative solutions to address the countless barriers and social challenges that impact the lives of more than 184,908 people whom we are proud to serve annually. Through our community impact programs including Goodwill Vision Enterprises (formally known as ABVI), 211/LIFE LINE, 988, Workforce Development, Good Neighbor Program, and our newly comprised Goodwill Learning Academy; we create employment opportunities for people with barriers to independence while generating revenue to support our community programs and services.

As we often say — Goodwill is so much more than a store! We are committed now more than ever to embrace collaborations with our neighbors — nonprofits and corporations alike — to ensure community stays at the heart of everything we do.

Here at Goodwill, we do more than change lives — we help save lives, too.