Page 5 - Goodwill of the Finger Lakes Annual Report

New Strategic Plan:
New Strategic Plan:

In early Spring, Goodwill of the Finger Lakes launched its new strategic plan with the support
of a board-led commi�ee comprised of Board members and our Senior Leadership Team.

Together with input from community members and our oun employees, we outlined NINE
key focus areas that would enable us to advance our mission of “Eleva�ng people,
community, and planet for a good today and be�er tomorrow.”

1. Transformational vision wellness

2. Fast, high-quality connections of people to vital resources

3. Create equitable opportunities for education & employment

4. Sustainability that strengthens communities

5. Collaborations that elevate & innovate

6. Retail as an inclusive hub for strengthening community

7. Culture of performance, learning & growth

8. Diverse, inclusive, and equitable employer of choice

9. Balancing revenue & reinvestment

By 2027, Goodwill of the Finger Lakes will be the partner of choice for community collabora-
�ons in our exper�se across the Greater Rochester Region, and a trusted part of communi-
�es that connects a cross-sec�on of diverse individuals to services, including those provided
by Goodwill.

Simultaneously, we have built our community presence via retail growth within the Central
New York & Mid-York regions, enabling us to connect people to much needed resources,
while purposefully balancing revenue and reinvestment for a sustainable future.

As we o�en say, while our mission, vision, and core values may have changed; our commit-
ment to the popula�ons we serve remains the same.

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