Page 4 - Goodwill of the Finger Lakes Annual Report

Pictured left: Dr Paul Caito, Doctor of Low Vision in the one of the new exam rooms at FEI Clinton Avenue South. Pictured right: Jen Lake,
Goodwill CEO and President, Medical Director, Christine Coward, MD, FEI Clinton Avenue South, Irenesa Olmo, Customer Service Supervisor;
Dr David DiLoreto, Chair & Director FEI U of R Medical Center, and Mayor Malik Evans at the press conference in February 2023.

Goodwill Vision Enterprises

partners with
Open House Flaum Eye Institute
Open House

in the City of Rochester!

In early February, Goodwill Vision Enterprises (GVE) announced our partnership with Flaum Eye Institute (FEI) to
improve access to vision care in the City of Rochester. The collaboration brings critical eye care to the downtown
Rochester area where it has historically been difficult to access. While also increasing low vision examinations and
decreasing wait times for the first step in the vision rehabilitation process.
“We have an obligation to ensure Flaum Eye Institute offers comprehensive eye care, including but not

that we prevent blinding conditions limited to cataract surgery consultations, contact lenses, and pediatric
and must do our part so all ophthalmology. Flaum Eye Institute at South Clinton Ave is conveniently
serviced by two bus routes and less than a mile from the downtown RTS
community members—including transportation center. The space includes six exam rooms, procedure
those who are uninsured—have rooms, an optical shop, and a spacious waiting area.
access to routine care... “We have an obligation to ensure that we prevent blinding conditions
”
Jen Lake, Goodwill CEO and President and must do our part so all community members—including those who
“The collaboration between Flaum are uninsured—have access to routine care,” said Goodwill CEO and
President Jen Lake. “This is such an important moment in time for our
Eye Institute and Goodwill Vision organization, and we are proud of our history of serving those who have

Enterprises is a huge step in the low vision or are blind. This represents a new chapter for us, alongside
right direction, bringing necessary UR Medicine Flaum Eye Institute.”
care to those that need it most. Another necessary component to vision care is helping individuals
”
Christine Coward, MD, the Medical Director with low vision and blindness regain and maintain their independence.
of the Flaum Eye Institute Goodwill Vision Enterprises, also located on South Clinton Avenue and
servicing the Rochester and Finger Lakes areas, offers Vision Rehabilitation Therapy, Orientation & Mobility Training,
and Workforce Development to help clients reach their goals, such as cooking meals for themselves and their families,
traveling to work using a white cane, or completing daily tasks independently with the help of assistive technology.

Christine Coward, MD, the Medical Director of the Flaum Eye Institute South Clinton Avenue location, emphasizes
the importance of bringing routine eye care and vision wellness to families who may lack access to these services.
The collaboration between Flaum Eye Institute and Goodwill Vision Enterprises is a huge step in the right direction,
bringing necessary care to those that need it most.