Page 7 - Goodwill of the Finger Lakes Annual Report

Goodwill Community Programs Elevate People!

At Goodwill we do more than change lives—we help save lives, too. 211/LIFE
provides two essential services for our community and is here for EVERYONE!

Why use 211?

211 is a 24-hour, 7-day-a-week confidential information and referral service
provided by phone, chat, text, and website connecting individuals and families
to over 7,100 essential resources housed in our database. Our Community Connectors help
address issues such as food insecurity, housing instability, senior services, unemployment
resources, and mental health support with compassion and empathy. In 2022, we connected to
more than 190,000 contacts through calls, chats, text and the website ( is there a better way to
say this since its Web, text and chat?). Although the immediate crisis of the COVID-19 pandemic
has ended, there are long-term consequences that have impacted vulnerable members of our
community. Some key programs to note:
The Senior Meal Program facilitates the reservation of more than 16,700 meals from local
businesses, benefiting individuals aged 55+ in the City of Rochester.
211 links community members with local Mobile Crisis Teams, conducting 1100+ intakes that
connect individuals to rapid mental health crisis response units, facilitating 911 diversion.

Get Connected. Get Help.

Why use 988?

988 is the new three-digit, easy-to-
remember number to the National
Suicide Prevention Lifeline connecting
you to compassionate Crisis Counselors ready and
willing to offer support for anyone experiencing
emotional distress —whether thoughts of suicide,
mental health, substance abuse, or other kinds
of distress.

Leveraging our years of experience on local crisis
lines, Goodwill was willing and able to scale up
for the July 2022 launch of the easy access 988
dialing number. During its first year, the Goodwill
988 suicide & crisis Lifeline successfully responded
21,850+ calls, texts, and chats from Adults and young
people seeking assistance with suicide, mental
health, and substance use-related emergencies.
Saving Lives and connecting people to the follow
up resources and planning tools they need to keep
them safe and deal with significant struggles.
When life brings challenges—seen and unseen—
Goodwill remains committed to elevating people
through our community programs and services.
There is Hope.